New Delhi, India – June 9, 2025 – Virgin Atlantic has reinforced its deep commitment to the burgeoning Indian travel market by launching the Sky High Club, an exclusive new loyalty program tailored specifically for its travel agent partners across India. Unveiled on June 5, 2025, this pioneering initiative aims to strengthen ties, recognize invaluable contributions, and offer a range of exclusive rewards and experiences to the country’s travel trade community.
The launch of the Sky High Club marks a significant milestone as Virgin Atlantic’s first region-specific loyalty program for India. It comes at a time when outbound travel from India continues its robust growth, solidifying the nation’s position as a crucial global aviation hub. Virgin Atlantic, celebrating 25 years of flying to India, has consistently expanded its capacity, now offering over one million seats annually across five daily flights connecting Delhi, Mumbai, and Bengaluru.
A Program Designed for Mutual Growth
The Sky High Club is more than just a transactional rewards platform; it’s a strategic move to foster deeper, more meaningful relationships with Indian travel agents. Through this program, agents can accumulate points with every Virgin Atlantic booking they make, which can then be redeemed for a curated selection of rewards and unforgettable experiences.
Shivani Singh Deo, Virgin Atlantic’s Country Manager – India, emphasized the airline’s long-standing belief in the power of partnerships. “At Virgin Atlantic, we’ve always believed in the power of partnerships, and Sky High Club is our way of recognising the travel agents who make incredible journeys possible every single day,” she stated. “We’re here to champion, celebrate, and reward them like never before.”
Exclusive Benefits and Recognition
As agents progress through the program’s tiers, the benefits become increasingly rewarding, reflecting Virgin Atlantic’s dedication to acknowledging and celebrating those who consistently go the extra mile. Members can look forward to:
- Earning Points: Accumulate points with each Virgin Atlantic flight booking.
- Exclusive Experiences: Access to unique Virgin Atlantic events and curated experiences.
- Special Invitations: Opportunities to engage directly with the airline and its leadership.
- Tier-based Rewards: Benefits that grow in value as agents increase their participation and bookings.
This initiative also aligns with Virgin Atlantic’s broader strategy to create tailored engagement programs for key markets, particularly those with strong outbound travel trends like India. The airline recognizes the pivotal role travel agents play in connecting customers with international travel options, especially in an evolving global aviation landscape.
Impact on the Indian Travel Market
The introduction of the Sky High Club is expected to significantly boost Virgin Atlantic’s market presence and strengthen its network in India. By providing a structured platform for engagement and reward, the airline aims to cultivate lasting loyalty among travel professionals, empowering them to drive more international bookings. This strategic investment underscores Virgin Atlantic’s confidence in India’s long-term potential as a global aviation powerhouse.
As India continues its trajectory as a major source market for international tourism and business travel, Virgin Atlantic’s Sky High Club is poised to become a vital tool in cementing strong, mutually beneficial partnerships, ensuring continued success for both the airline and the thriving Indian travel trade community.